Restaurants

When they ask AI where to eat nearby

Dinner questions are specific. People ask which Italian place can seat six at 7, who is still serving after a game, and where a gluten-free order will not be a surprise. A listing that only says restaurant gives an assistant nothing to quote.

The question is a meal, not a category

Someone nearby opens ChatGPT, Gemini, Claude, or Google and describes the night they want. They mention a cuisine, a budget, a patio, a birthday, a walk from a hotel, or a table that can take a stroller. They also ask who takes reservations, who is first-come, and who is closed on Monday. If those facts live only on a chalkboard, the assistant cannot see them. The restaurants that get named are the ones whose public record already answers the meal, not the ones with the cleverest slogan.

What the record has to say

Name the cuisines and the meals you actually serve. Publish hours that include the kitchen close, not just the door close. Say whether you take reservations, how large a party you can seat, and whether the patio is seasonal. Put dietary handling in plain language: vegetarian plates, gluten-free options, kids menu, or none of those. Photos of the room and the plates help a person choose. They do not replace a sentence an assistant can repeat. Reviews that mention a dish, a night of the week, or a neighborhood are more useful than a pile of stars with no story.

Pages written like the question

A homepage that says farm to table and passion does not answer can we eat outside on Friday. A short page for private dining, another for brunch, and a menu that is current will. If the menu PDF is from last spring, say so by replacing it. Holiday hours belong on the profile the week they change. A moved host stand phone number should match the website, the Google profile, and every directory that still lists you.

Keep Saturday accurate

Restaurants change more often than most local businesses. A sold-out prix fixe, a closed patio, a new chef, a Tuesday that is now dark. Sigma Assistance keeps that local record current so an assistant can name you when the question matches what you actually do. Citation build-out starts at $99 a month. Be the answer is $249 a month. Lead generation and advertising are separate, and each starts at $5,000 a month.

The week the dining room actually runs

Write the week the way a host would explain it to a regular. If Monday is dark, say Monday is dark. If the kitchen closes an hour before the door, publish both times. Friday reservations, Sunday brunch that ends while the coffee machine stays on, and a patio that is first-come are three different facts. Large parties need a number and a night, not the word celebrate. Name the cuisines a neighbor would say out loud, including the ones that are only a few plates. If you do not have high chairs, a kids menu, or a reliable gluten-free path, say that so an assistant does not invent them. One phone number for reservations and the door is fine when it is true, and two numbers are better when the host stand and the office are different. The day after a holiday, replace the hours. A prix fixe that stays on the profile for a month will get you named for a meal you are not cooking.