House cleaners

When they ask AI who will clean the house

People ask for a recurring cleaner, a move-out clean before a walkthrough, or someone who brings supplies and is insured. A listing that says we clean homes does not say which of those you do, or which towns you drive to.

The job has a reason

The questions are a biweekly clean, a deep clean, a move-out, an Airbnb turn, or help for a parent who should not manage a heavy clean. People ask whether you bring products, whether pets can stay home, and whether the same person returns. They ask about background checks, bonding, and a written scope. They ask if you do ovens, fridges, and laundry, because many companies do not.

Scope, towns, and a way to book

Publish the services in a list, the towns you serve, and the minimum visit if you have one. Say how an estimate works for a move-out versus a recurring plan. Hours and a phone should match the website and Google. If crews are employees or contractors, say the true thing. Do not claim a license you do not hold. An old service area that you no longer drive should come off the page.

Trust is specific

Reviews that mention a recurring visit, a move-out, or a careful first clean are what an assistant can quote. Pages for move-out cleans and recurring cleans should not be the same paragraph. Photos of a real kitchen you cleaned are better than a stock sponge, and they should not imply you do work outside your scope.

The route should match the listing

Sigma keeps cleaning facts consistent so the next household question names your company for the job you actually take. Citations start at $99 a month. Be the answer is $249 a month. Leads and ads are separate at $5,000 a month each.

Recurring, deep, or move-out

Those three cleans are different scopes and different prices. Write what is included, especially ovens, fridges, and laundry, because people assume they are included. Say whether you bring supplies. Pets at home, a same cleaner each visit, and bonding or background checks should be true statements or absent. Move-out cleans need to mention timing before a walkthrough. Airbnb turns are their own offer if you do them. Name the towns you drive and delete the ones you stopped serving. The booking phone has to match. Do not claim a license you do not hold. A page for recurring work and a page for empty-house cleans keep an assistant from sending a weekly client to a crew that only does move-outs. Update the minimum visit if you change it. The first clean and the regular clean are not the same promise.